E X P E R I E N C E

Ontario Divisions Communications Manager
The Salvation Army Ontario Division – July 2026 to present

  • Lead the development and execution of the Ontario Division’s strategic communications initiatives, ensuring alignment with organizational priorities and brand standards.
  • Manage province-wide communications campaigns that promote programs, fundraising initiatives, emergency response efforts, and community impact.
  • Provide strategic communications counsel to leadership, developing key messages, media responses, and issues management strategies for sensitive matters.
  • Oversee media relations, acting as a primary communications contact.
  • Develop and implement integrated digital communications strategies across social media, web, and other digital platforms to increase audience engagement and organizational visibility.
  • Lead content strategy by identifying, developing, and sharing compelling stories that highlight client outcomes, donor impact, volunteer contributions, and organizational achievements.
  • Build and maintain relationships with media outlets, community partners, government stakeholders, and external agencies to strengthen The Salvation Army’s public profile.
  • Manage communications projects from planning through execution, ensuring timely delivery, consistent messaging, and measurable results.
  • Analyze campaign performance and audience insights to refine communications strategies and improve engagement across all channels.
  • Mentor and support communications staff while collaborating with ministry units and cross-functional teams to deliver effective, province-wide communications.

Communications Specialist
The Salvation Army Ontario Division – October 2025 to July 2026

  • Led a strategic overhaul of the Ontario Division’s social media presence across Instagram, Facebook, and LinkedIn, driving sustained growth in audience reach and engagement.
  • Increased Instagram views by more than 33,000 in a 30-day period while generating 3,689 engagements and 180 new followers through strategic content planning and storytelling.
  • Grew Facebook page views by 7% and engagement by 24%, with Reels outperforming other content formats by 307%, informing a video-first content strategy.
  • Increased LinkedIn impressions by 28.2%, achieved a 14.1% engagement rate, and doubled follower growth with a 100% increase in new followers.
  • Developed and executed data-driven social media strategies using analytics to optimize content performance and maximize audience engagement.
  • Researched, interviewed, and wrote compelling stories highlighting community impact, donor generosity, volunteer initiatives, and client success across digital and traditional communications channels.
  • Collaborated with influencer marketing agencies to develop and execute influencer campaigns that expanded campaign reach and increased public awareness.
  • Developed strategic key messaging and prepared reactive statements to support organizational issues management, media inquiries, and sensitive communications.

Social Media and Communications Strategic Consultants
Independent Consultant – April 2025 – October 2025

  • Provided strategic communications consulting services to develop and strengthen an author’s digital presence, brand positioning, and audience engagement strategy.
  • Developed comprehensive communications plans outlining messaging, target audiences, content strategy, digital channels, and promotional opportunities to support brand growth.
  • Designed and built professional websites to enhance online visibility, showcase a client’s work, and create a centralized platform for audience engagement.
  • Created and implemented social media strategies focused on content planning, audience growth, community engagement, and long-term brand development.
  • Conducted audience and platform analysis to identify opportunities for increased reach, visibility, and engagement across digital channels.
  • Developed content recommendations, messaging frameworks, and strategic guidance to support ongoing communications efforts.
  • Managed client relationships by providing strategic recommendations, project updates, and tailored communications solutions aligned with business objectives.

Digital Content Coordinator
Trent University – October 2024 – April 2025

  • Led social media and digital planning, strategy, and execution to support the recruitment, retention and reputation goals of Trent University Durham GTA campus.
  • Developed and executed strategic communications plans for internal and external audiences.
  • Created and managed digital content for the university website, intranet, social media, newsletters, and event campaigns.
  • Supported executive communications and internal engagement initiatives.
  • Collaborated cross-functionally with marketing, events, and leadership teams to align communications efforts.
  • Produced multimedia content (articles, photography, video) and analyzed performance metrics to optimize strategies.

Managing Editor – Reflections Spring Issue 2024
Durham College

As the Managing Editor of the Spring Reflections Issue 2024 at Durham College, I led the editorial team in the planning, production, and publication of the issue. My responsibilities included overseeing content creation, ensuring editorial standards, and coordinating with writers, designers, and contributors. 

I managed the workflow, set deadlines, and facilitated communication among team members to ensure timely and high-quality output. Through effective leadership and organization, I successfully delivered a compelling and polished publication that reflected the diverse voices and experiences within the college alumni community.

I was also proud to dedicate this last Spring Issue to Don Lovisa, president of Durham College, and had the privilege to interview him on his retirement and next chapter. Read about his inspiring journey below.

Reflections Spring Issue 2024

Social Media Assistant
Durham College – January 2022 – May 2024

  • Monitor and manage Durham College’s presence on various social media platforms by utilizing SproutSocial, ensuring consistency and alignment with the College’s brand voice and guidelines.
  • Community Engagement: Foster engagement with the college community, responding to comments and messages in a timely and professional manner on SproutSocial and Fockler.
  • Schedule Posts: Use social media management tools to schedule posts at optimal times for maximum reach and engagement.
  • Photography/Videography: Capture and edit photo and video content for TikTok and Instagram reels at DC events; Convocation, Open House, and Program Information Nights
  • Communication: Strong written and verbal communication skills, with an ability to adapt content to different audiences. 
  • Weekly meetings with the Social Media and Communications teams for idea sharing and brainstorming.
  • Developed a communications plan utilizing current data and research for best social media trends in increase recruitment.
  • Ambassador: Asked to be part of Durham College’s photo shoots for content marketing on various outlets such as in print; DC viewbook;  the media wall at the Oshawa Centre; LinkedIn, TikTok, X, Facebook and Instagram; featured on their blogs on the DC website (https://durhamcollege.ca/blogs/student-experience/prepare-for-exam-success-at-durham-college);
  • https://www.linkedin.com/showcase/durham-college-alumni/

Communications Intern
Office of Development and Alumni Affairs – Durham College | Oshawa, Ont | January 2024 – May 2024

  • Developed communication plan for increasing DC Alumni engagement.
  • Reviewed communications plan tactics and Alumni Strategy data.
  • Reviewed and proofread Donor Plan and Case for Support plan.
  • Drafted DC Alumni feature profile for social media outlets.
  • Currently responsible for organizing a DC Alumni event that will increase alumni engagement within the College.

Family Advisory Committee member
Special Education Advisory Committee (SEAC) member
Ambassador
Grandview Kids Rehabilitation Center / Oshawa, ON / 2016 – present

  • Sit on several committees at the Center to ensure that every child and youth live their life at their full potential,
  • Serve as vice-chair at SEAC and represent Grandview Kids at the Durham District Catholic School by acting as a liaison to disseminate information between the two parties.
  • Participate and plan special education initiatives to ensure an inclusive environment for all children.
  • Member of the Family Advisory Committee; policy and procedure development; best practices.
  • Keynotepeaker at the Grandview Annual Charity Dinner to highlight the services that are provided to children and youth to ensure they are capable of living life to their full potential made possible through donations.
  • Trained the city’s staff camp counsellors on special needs children to ensure they were equipped to handle the needs of the special needs children at the camp.
  • As a Grandview ambassador, responsible for providing information and support services to patients and families to ensure their needs are met.
  • Member of special panels with the focus to assist the transition of students from Campbells Children’s school at Grandview into JK at the Durham Catholic District School Board.
  • Approached by the Communications Director to write a blog for brain injury awareness month; https://grandviewkids.ca/claudia-and-reids-story/ (profiled on my website).

Law Clerk / Ministry of the Attorney General / Toronto /
Duties included interviewing clients, preparing documents, performing legal research, drafting legal correspondence and helping the lawyers
prepare for trial.
Financial Adjustment Clerk / Ministry of the Attorney General / Toronto / 
Interpreted the court orders relating to Cost of Living Adjustment (COLA) and created financial adjustment related to the cost of living of the
client. Handled all the payments and processing of the cheques.
CAPP Team Leader / Ministry of the Attorney General / Toronto /
Managed a group of Client Service Consultants and assisted in the development of all office procedures. Was responsible for interpreting Court
Orders requiring working knowledge of Family Responsibility and Support Arrears Enforcement Act, 1996 and related Family Law Legislation